Creating the best—for less
Affordability is one of your top three challenges today— alongside getting quality right and differentiating your product from the competition. Our global customer survey in late 2014 revealed that the global trend of making goods and services more affordable for all must co-exist with a great eating or drinking experience unlike any other.
We agree completely. That’s why cutting recipe costs has to be as much about preserving or maintaining texture, taste and other sensory and functional characteristics as it is about substituting less expensive ingredients for more costly ones. Achieving savings in manufacturing must be lead to better outcomes. The best approach to meeting the affordability trend is a holistic one considering all elements at once.
For example, we helped a manufacturer of analogue pizza cheese lower costs by 12% by optimising protein.The best part is that all the sensory measures showed the same eating experience as a full-protein pizza cheese. We have many examples across different types of foods, from bakery to sauces and confectionery and beverages.
Putting the consumer first
Through it all, we rely on our consumer insights and consumer centric approach—digging deeper into consumer preferences and finding better ways to deliver the experiences they want. Consumers will love your products, and you’ll love your bottom line.
Whether your primary goal is prices you can promote on the label, reformulating to improve your margins or quality improvements, we keep saving money top-of-mind in every collaboration. When the consumer experience drives holistic innovation, saving money is good for everyone.